If you shop on Etsy, this has probably happened to you. You're browsing around, and something catches your eye so you give it a heart. The next thing you know, you have a convo from the seller thanking you for favoriting their item, offering you a coupon code, and telling you all about their layaway plan! Wow, talk about pushy!
Now, I get it. It's a hard world out there on Etsy. We all want to find our niche, get a following, and become Etsy's next "Quit Your Dayjob" success story. All it takes is that one loyal customer who is going to blog about it, causing dozens of their followers to flock to your store and then tell all of their friends. All you need to do to win them over is be so friendly, and give them a 20% off coupon for their first purchase, and surely they'll be hooked for life.
The problem is, it comes across as a little desperate. First, it assumes that you even wanted to buy their item. Maybe you didn't. Maybe you use your favorites as a wish list for your family (it works!). Maybe its a "someday" item. Maybe you only hearted it because it fits the theme of the treasury you're going to make next week. If hearts equaled intent to purchase, I wouldn't have time to write this blog post because I'd be too busy restocking my store.
But most importantly, this practice directly violates Etsy's Terms of Service, and nothing annoys me more than someone breaking the rules for personal gain, especially when it basically amounts to spam.
Sadly, this is a case where it's probably best to say nothing. I'll elaborate more on that in a bit. First, let's get polite! Here is what I would love to say to this sort of seller.
Hello Seller!Maybe the snark is a little heavy for the initial post on my Politely Worded blog, but I just can't help myself. Spammers deserve a little snark.
I see you noticed that I favorited your item. It's quite nice and I think you do great work. I had even hoped to buy from you someday, maybe even this exact item. But that was before you violated Etsy's terms of service! Did you know that the rules state clearly 'If someone hearts your shop/item to mark it as a Favorite, that is not an invitation to send a Conversation to that person.'? It's almost like they had you in mind! I do appreciate the offer of layaway and a coupon code. If you have a special for first-time shoppers, that should probably go in your Policies or your Shop Announcement!
I hope you have a lovely day, and I do wish you the best with your business, but this message has turned me off from shopping with you.
Why shouldn't you actually send this to the next person who sends you an unsolicited convo? Quite simply, it will probably be a waste of your time. People rarely respond well to this sort of correction. I can practically guarantee you they'd respond along the lines that they were "Just trying to help" and they will probably call you mean.
But just between you and me? You should totally report them to Etsy for abusing the Conversation system. There are plenty of hard-working sellers who do their best to earn customers without spamming, and if you can remove the rule-breaking competition, good for you.
Remember that you can E-mail Me if you'd like your own Politely Worded reply, and come back next Sunday for another column!